It’s tough to know exactly what we’re in for with Stadia at the moment. STADIA CASUAL GAMES PS4RELATED: Stadia Will Be More Powerful Than Xbox One And PS4 Combined, Says Google STADIA CASUAL GAMES PCHowever, some consumers hope that this will allow PC parts manufacturers like Nvidia and AMD to price their wares a little more competitively as a result. The company announced that the hardware hosting these games will b e “ more powerful than PS4 and Xbox One combined.” It stated that it'll be able to achieve as much as 10.7 teraflops on a single GPU, which would outpace the 4.2 teraflop output of the PS4 Pro’s GPU, as well as the 6.0 teraflops made possible by the Xbox One X. Unfortunately, it looks like the project is to be abandoned and there may be an alternative developed in the future.Google also gave some insight into what will be going on at its end of the service. What Google could do, is get better servers, better connections and do some reorientation towards a specific audience. If this experience is then sullied by poor connections, alienation of users and server issues then it does result in people abandoning the platform - and they have. Stadia also claims exclusivity on a number of titles, effectively forcing people to use their platform in order to access the games they want to play. With certain platforms getting certain games first, it alienates large portions of the market. The general consensus is that there’s too much battling for exclusivity on current gaming platforms. This often results in “lag” and requires incredible server power to process the information and the connection speed to transfer this across the two data sources. For pre-rendered information such as pictures and videos, this is fine but for user-modified applications like games, it needs to be updated in real time meaning packets of data are transferred quickly. The servers themselves process and send the data over huge distances. This means that you have to have a strong connection, access to hardware and the ability to stream, if you want to access Stadia. Obviously at home, connections are getting faster all the time, but the UK is still some way behind domestically - compared to the rest of the world, mainly due to ageing infrastructure that is expensive to replace. The streaming requires a fast connection on both ends in order to be successful and if you’re on the move – although 4G and now 5G is becoming more widespread – it does still have limitations. It requires connections that only a few providers can give. Google servers haven’t been able to sustain a prolonged uptake of the Stadia service with many widespread complaints about the accessibility and speed of the service. It could ultimately be cheaper for their audience to just buy the hardware and games that they need. Amazon Prime, Netflix, Disney+, NowTV, YouTube Premium, even direct competitors such as Geforce Now. There’s also the subscription model which is almost too much in a world where there’s a constant streaming service subscription model. The mid-core may not wish to carry around a control-pad and the casuals have no desire to purchase hardware. This alienates the hardcore gamers, who will already have their own setups. There’s hardware to purchase, which allows users to access the Stadia application and to use it – which means that users who already have a setup, then have to purchase more. Almost all of the feedback was that it’s a confused approach to the market. So who is the intended audience? Is it hardcore gamers who can’t be without their games? Is it casual gamers who are only infrequently interested in gaming? Is it mid-core who game often, but not enough to invest in a hardcore setup? Whoever it is or was, Google has missed the target entirely. Having this option available dilutes the appeal. Those who enjoy gaming and have a need for gaming on the move, will not look to a mobile screen for their gaming. It means that people can play high-demand games on the move, so why has Stadia failed?Ī lack of understanding of the audience has resulted in a complete misfire of the core business. The intention is to bring gaming to those who don’t necessarily have the prerequisite hardware. There have been many different attempts over the years to achieve this. Bringing gaming to any platform, any screen, any time was a goal of Google Stadia.
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